Sean “Diddy” Combs has launched a new R&B label dubbed Love Records.
The new imprint “will be dedicated to R&B music and will release singles and collaborative projects from a collective of world-class artists, producers and songwriters,” according to a release. Additionally, Love Records’ first project will be an album from Diddy himself, which is slated for release this summer under a deal with Motown Records, marking the rapper’s official return to music.
“Music has always been my first love, Love Records is the next chapter is about getting back to the love and making the best music of my life,” said Combs in a statement. “For the label I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m excited to add to its legacy.”
Diddy previously teased his return to music by previewing an unreleased song in a Beats Fit Pro commercial fronted by New York Giants first-round pick Kayvon Thibodeaux.
“This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture,” added Motown CEO and chariwoman Ethiopia Habtermariam. “To be a part of his next evolution and album is nothing short of monumental.”