Cash Money continues to take over for the 2000s!
Born Bryan Christopher Williams, Birdman is the co-owner and co-founder of Cash Money Records, a label that features a roster of some of this generation’s hottest names in rap like Nicki Minaj, Drake, and Lil Wayne.
The label first gained notoriety through former artists like Juvenile, Cory Gunz, and Hot Boys and set the tone for current labels and hip hop acts whose music is evident of Cash Money’s influence on the culture as a whole.
Birdman — formerly known as “Baby” — recently explained how putting out the hottest artists has provided a big return to this day, explaining how the label continues to capitalize off of its artists and even how clearing their samples is paying off big time.
According to Complex, the hip hop heavyweight recently shed light on the cash flow for the record label during an exclusive with Wallo of “Where’s Wallo.”
“If it has a value. That’s a value. If you don’t have a value, you sitting on some sh*t that’s dead — but it’s still your sh*t. But our sh*t had value. We license the music. I just started letting people sample my sh*t. There’s a gang of ways to make money off your masters. We generate $20 to $30 million dollars a year just on our masters.”
While the money may be flowing in for Cash Money, the label’s reputation when it comes to paying artists and handling contracts is not the best.
One of the label’s brightest stars, Lil Wayne, fell victim to those issues in a lawsuit against Cash Money during the height of his career.
Something that fans will never truly know is the nature of the fallout between Lil Wayne and Cash Money due to the fact that the dispute was settled outside of court.